Warning: Lazy Generalisations Ahead.
Why do people so consistently support those who won't support their interests? The answer is, of course, that everyone is a moron. Take, for example, poor Southern whites rallying against the USA's healthcare bill when it would benefit them. Or, for that matter, their support of the Republican Party at all, considering its links with the wealthy business elites. Another example is The Sun, the shameless Murdoch publication which supports the party of the rich, tax-cutting Etonians, despite its readership of low-earners and white-van men (see what I mean about the generalisations?) who would be most likely to benefit from a less evil state.
This doesn't always happen in other publications, which match their readership more. For example, The Guardian and The Independent are liberal-ish, left-ish, generally intellectual papers, designed for mid-level earners who embrace a slightly more social view of capitalism. The Telegraph is designed for the more stuffy Tory-voting rich, who are a little confused by the complexities of modern life and long for the good old days. The Daily Mail is designed for their hate-filled moron counterparts.
I suppose in many ways, Murdoch is to be congratulated for making his readership consistently and unquestioningly lap up the bile he spews out in his publications (picture all those white-van men, lapping bile. It helps). It should be viewed as a triumph of stupidity over everything else. Still, it's not the world's most complex business strategy, is it? It basically amounts to slapping breasts alongside the propaganda to distract the idiots. What a visionary.
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